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Obituary Co-Branding: Brand Association With the Dead!

I find it a little awkward when we don’t let go even a death to seek some brand mileage.

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Back in school, I had a friend who read the obituary news every day fearing someone close to him might pass away without his knowing. Back then such obituaries made a lot of sense, but today it has evolved into a co-branding opportunity. When some one considered significant passes away, 100s of obituaries start appearing with brand names all over it. Not to miss brand names & logos who sponsored the ad printed right below ! Brand association with the dead!

Things get a little weirder when eulogies start appearing in remembrance of someone who died a decade ago. While you can’t blame them for trying innovative means to communicate with the dead, ‘miss you much’ message directed at a dead person has become a way for gaining personal branding for the living.

While my granny would have got thrilled seeing her picture in the paper, the old woman is probably now in a place only God knows where. I am not quiet sure if The Hindu distributes their Chennai edition there. As a student of marketing, I find it a little awkward when we don’t let go even a death to seek some brand mileage.

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About Vimal Abraham (53 Articles)
I am Vimal Abraham. Thank you for visiting NinnySays. I am marketing professional who is known to rant about photography, travel, marketing (duh!) and about everything else that gets me thinking! I'm based in Chennai and I've previously lived in... opps! nowhere else! There are plenty of ways to reach me, dropping me a note at vimal.abraham@gmail.com is probably the easiest.

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