Vimal Abraham is a marketing evangelist who builds brands by crafting compelling experiences to customers, employees and stakeholders. [...]
A recent Gartner CX survey says AI technologies are on track to become mainstream CX investments in the next three years, with 55% of organizations implementing machine learning, 47% using virtual customer assistants or chatbots, and 40% deploying virtual personal assistants for their customers.
Happy to share we have bagged the 2017 Silver Stevie Award for our AI-powered Virtual Assistant solution in the new B2B product category [...]
Just like a book, a brand cannot be judged by its cover - in this case, a new logo. Alas, in the next few weeks we will continue to see armchair critics pass judgment on Wipro's new brand identity with the slightest understanding of what the strategy behind the makeover. Here are 5 lessons marketers can learn from this makeover [...]
By its sheer beauty & size, Pangong Tso and the mountain range that embrace her, can humble you. You can just spend hours, in nothingness, just glaring at her sparkling [...]
Can music help you concentrate at work? My experiments with sounds that help me stay creative and focused. [...]
What could be the total economic impact of killing a spider? [...]
How do you think B2B marketers can break the digital fatigue? Are there creative ways in which we can build engagement with our clients & prospects?
When we wear the hat of the consumer, we hate marketers who use misleading advertisements. However, when we wear the marketer's cap, our perceptions often change. [...]
This is a story about a young lion in Masai Mara. I must warn you that some of the pictures & videos in this post may be disturbing. [...]