If Music Be the Food of Soul, Let Your Days Begin With Some Good Vibrations
Can music help you concentrate at work? My experiments with sounds that help me stay creative and focused. [...]
Marketing
Getting Unplugged To Stay Connected: Can a Digital Detox Lead to Market Differentiation?
How do you think B2B marketers can break the digital fatigue? Are there creative ways in which we can build engagement with our clients & prospects?
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Marketing Technology by the Numbers: Are Millennials the Better Fit?
Do millennials make better digital marketers? [...]
Amazon Prime Comes To India: A Death Knell For Competition?
Will Amazon Prime have the same impact in India as in the US, what do you think? [...]
Announcing The Nasscom Strategic Marketing Master Class Series : Part 1 – B2B Demand Generation
The 2016 Nasscom Strategic Marketing Master Class series will have 4 parts, covering 4 board areas that we discovered in the open house. The first part - Stepping Stones to Demand Generation Success in B2B Marketing - will be hosted on the 11th August 2016 in Chennai. [...]
Taking Things Personal: Building Customer Loyalty & Customer Experience The Human Way
Until unless we move to the world that is yet limited to movies like iRobot, where robots practically run everything, the last mile will need a human interface to make an impact. [...]
All Is Not Well With the Kabali Cult
I think I was about 12 or 13 then. A new Rajinikanth movie had just hit the screens and as expected, there was a lot of buzz in the media. In those days’ media meant [...]
Social Media : When Personal and Professional Lives Collide
Will you ever have a professional relationship with a person you locked horns with on a sensitive topic - something personal to you - on social media? [...]
Our Disastrous Digital Foot Print : Our Personal Brand In a Google World
What if you googled your name right now? Beyond the momentary glee, vanity & vainglory, lies a risk; the risk of being suddenly nude in front of a billion people. [...]
Test Drive Offline, Buy Online : I Sold My Soul for Rs. 1200
It was time to retire of one my running shoes. While Chennai hosts one of Indian’s largest marathons, specialty running stores are limited here. As a result, I landed [...]
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