Just like a book, a brand cannot be judged by its cover - in this case, a new logo. Alas, in the next few weeks we will continue to see armchair critics pass judgment on Wipro's new brand identity with the slightest understanding of what the strategy behind the makeover. Here are 5 lessons marketers can learn from this makeover [...]
Can music help you concentrate at work? My experiments with sounds that help me stay creative and focused. [...]
How do you think B2B marketers can break the digital fatigue? Are there creative ways in which we can build engagement with our clients & prospects?
When we wear the hat of the consumer, we hate marketers who use misleading advertisements. However, when we wear the marketer's cap, our perceptions often change. [...]
Do millennials make better digital marketers? [...]
Will Amazon Prime have the same impact in India as in the US, what do you think? [...]
Until unless we move to the world that is yet limited to movies like iRobot, where robots practically run everything, the last mile will need a human interface to make an impact. [...]
I think I was about 12 or 13 then. A new Rajinikanth movie had just hit the screens and as expected, there was a lot of buzz in the media. In those days’ media meant [...]